Why SaaS Brand Advocacy Is More Important than Ever in 2018

    Although it’s no secret that the realm of marketing is constantly evolving, it seems that the space is changing especially dramatically for SaaS companies nowadays. And these changes are cause for concern for brands looking to flourish in 2018. For starters, consider the overwhelming push toward personalization. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. Gartner predicts that by 2020, 90% of all brands will practice at least some form of real-time personalization. Currently, nearly half of the businesses polled use real-time personalization...
    Source: https://blog.kissmetrics.com/saas-brand-advocacy/