Forget Guest Posting. Here’s Why Guest Podcasting is King.

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    You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased exposure. It can help build backlinks. You can gain new trust with your audience. Your content will reach a new group of individuals. The list goes on and on. But guest posting isn’t always the best way to expand your reach or improve your authority. While it’s a powerful tool, sometimes it just misses the mark. If you already have a solid blog strategy, guest blogging will only diversify your reach so much. You’re creating new...
    Source: https://blog.kissmetrics.com/guest-podcasting/