Here’s How to Rank for Multiple Keywords with One Piece of Content

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    Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are just phrases that people type into search boxes to describe what they’re looking for. They help search engines sort through the billions of potential websites and posts to find relevant content. When I say “keyword targeting” is dead, I mean the way that we used to use keywords. Due to advancements...
    Source: https://blog.kissmetrics.com/rank-for-multiple-keywords/