Landing Pages Are Overrated. Here’s Why and What You Should Do Instead

    I used to hate building landing pages. I’ve certainly made mistakes and had to learn some things the hard way. For a long time, my landing pages just didn’t work. They were weak and barely converted. Landing pages are being praised as the magic answer to all of our conversion problems, but it’s not as easy as some people think. Don’t fall into the trap of thinking you can build a landing page and presto, your conversions will skyrocket. The conversion rate from a landing page varies across industries, but the average is only 2.35%. This means that for every...