Stop Targeting Keywords and Start Targeting Customers

    For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In fact, Google views too high of a density as keyword stuffing, which they will punish. Keyword research is still important, but the way we should be implementing it has changed. Why? First, SEMRush did a study of Google’s ranking factors and found keywords were pretty...