Why Good Site Architecture Is The Only CRO You Need

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    When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture. Site architecture isn’t just an effort to game search engines into ranking your site higher. It does help with SEO, but it’s so much more than that. Ultimately, your site architecture should be a strategic effort that...
    Source: https://blog.kissmetrics.com/good-site-architecture/