Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

    Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new trends in marketing, and some tactics can go out of style. It’s worth examining different approaches to see if they’re still effective. The tactic we’ll evaluate today is influencer marketing. Though influencer marketing has been around for a very long time, it has only become...