The Ethics Of Persuasion

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The Ethics Of Persuasion The Ethics Of Persuasion Lyndon Cerejo 2018-06-05T13:30:24+02:00 2018-06-11T17:52:46+00:00 (This article is kindly sponsored by Adobe.) A few months ago, the world was shocked to learn that Cambridge Analytica had improperly used data from a harmless looking personality quiz on Facebook to profile and target the wider audience on the platform with advertisements to persuade them to vote a certain way. Only part of the data was obtained with consent (!), the data was stored by the app creator (!!), and it was sold to Cambridge Analytica in violation of terms of use (!!!). This was an...
Source: https://www.smashingmagazine.com/2018/06/ethics-of-persuasion/