Why Problem Solving Should Be The Only Value Proposition You Use

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    There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as a “smarter mobile device.” These brands manufactured their own value propositions by solving problems. They are creative problem solvers. In the spirit of these creative problem solvers, I’m going to analyze the concept of designing a value proposition by thinking outside the box with problem-solving....
    Source: https://blog.kissmetrics.com/problem-solving-value-proposition/