Once Upon A Time: Using Story Structure For Better Engagement

0
84
Once Upon A Time: Using Story Structure For Better Engagement Once Upon A Time: Using Story Structure For Better Engagement John Rhea 2018-06-11T14:00:52+02:00 2018-06-11T17:52:46+00:00 Stories form the connective tissue of our lives. They’re our experiences, our memories, and our entertainment. They have rhythms and structures that keep us engaged. In this article, we’ll look at how those same rhythms and structures can help us enrich and enhance the user experience. In his seminal work Hero With A Thousand Faces, Joseph Campbell identified a structure that rings true across a wide variety of stories. He called this “The Hero’s Journey,” but...
Source: https://www.smashingmagazine.com/2018/06/story-structure-for-better-engagement/